Privacy policy

Last updated: May 2026

This Privacy Policy describes how Paheli ("we", "our", or "us") collects, uses, and shares information when you visit or make a purchase from thepaheli.in (the "Site").

Information we collect

When you place an order, we collect:

  • Your name
  • Email address
  • Shipping address
  • Phone number (for courier delivery)
  • Payment information (processed securely by Razorpay, we do not store your card or UPI details)

When you browse the Site, we automatically receive:

  • Your IP address
  • Browser type and version
  • Pages visited and time spent
  • Referring website or search engine

This browsing data is collected via cookies and is used to improve site performance and understand how visitors use our store.

How we use your information

We use the information we collect to:

  • Process and fulfil your orders
  • Send you order confirmations, shipping updates, and delivery notifications
  • Respond to customer support inquiries
  • Improve our website and product offerings
  • Send marketing emails (only if you've opted in, you can unsubscribe at any time)
  • Comply with legal obligations

Cookies

We use cookies to keep track of your session (e.g., your shopping cart) and to understand site traffic via Google Analytics. You can disable cookies in your browser settings, though some site features may not function correctly without them.

We do not use cookies to serve advertising.

Sharing your information

We do not sell, rent, or trade your personal information to third parties.

We share your information only with service providers who help us operate our store:

  • Shopify - our e-commerce platform (see Shopify's Privacy Policy)
  • Razorpay - payment processing (see Razorpay's Privacy Policy)
  • Shiprocket / courier partners - to deliver your order (your name, address, and phone number are shared for delivery purposes)
  • Google Analytics - anonymous site traffic analysis

All third-party providers are required to maintain the confidentiality of your information.

Data retention

We retain your order information for as long as required by Indian tax and accounting laws (typically 7 years). You may request deletion of your personal data by emailing reachout@thepaheli.in, subject to any legal retention requirements.

Your rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (subject to legal requirements)
  • Opt out of marketing communications at any time

To exercise any of these rights, email us at reachout@thepaheli.in.

Security

We take reasonable steps to protect your personal information. Our store runs on Shopify's secure platform (SSL encrypted) and payments are handled by Razorpay, which is PCI-DSS compliant. However, no method of electronic transmission is 100% secure.

Jurisdiction

This Privacy Policy is governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the competent courts in India.

Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

Contact

For privacy-related questions, email us at reachout@thepaheli.in.